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Specialists in automotive & financial services.

ETK is a focused boutique, not a generalist. Our depth is concentrated where it counts — with proven experience across the wider business spectrum, from consumer goods to government transformation.

Our Core Specialisms

Two sectors we know deeply.

Since 2006, automotive and financial services have been our centre of gravity — the sectors where two decades of accumulated expertise compounds into sharper questions and faster answers.

Core specialism

Automotive & Mobility

From dealer networks to the EV transition

Deep experience across the customer journey, brand and the shift to electric mobility — work that demands both rigorous conjoint analysis and a real feel for how the category is changing.

  • Customer experience & dealer-network performance
  • EV / BEV adoption, readiness and barriers
  • Brand equity, positioning and competitive tracking
  • Pricing, trade-offs and product configuration (conjoint)
Core specialism

Financial Services & Banking

Banking, insurance and the digital shift

From digital-banking adoption to segmentation and barrier analysis — research built for a sector where behaviour, trust and channel all move at once.

  • Digital-banking adoption & channel behaviour
  • Customer segmentation & need-state analysis
  • Barrier analysis & conversion diagnosis
  • Brand health, trust and reputation tracking
Across the Business Spectrum

Proven impact beyond the core.

Our methodology travels. Where a decision needs the depth of our analytics, we apply it — across these adjacent sectors and others.

Established strengths

Consumer Goods & Manufacturing

Brand equity, category strategy, product and pricing research.

Retail & E-Commerce

Shopper behaviour, path-to-purchase and digital-shelf performance.

Government & Public Sector

Citizen experience, service design, aligned with Vision 2030.

Also serving

Energy & Utilities

Stakeholder engagement, ESG perception, community trust.

Technology & Software

Product validation, adoption, experience tracking.

Telecommunications & Connectivity

Subscriber experience, churn, network perception.

Healthcare & Life Sciences

Patient journey, prescriber insight, access research.

Real Estate & Construction

Buyer journey, location perception, project demand.

Hospitality, Tourism & Leisure

Loyalty, brand equity, guest-experience research.

The Work

Whatever the sector, the same depth.

Across every sector, our engagements draw on the same proprietary toolkit and senior-led delivery:

SegmentationChoice-based conjointBrand & equity trackingCustomer experienceMarket sizingPricing & trade-offsPath-to-purchaseStakeholder & reputation
Built for Vision 2030. Headquartered in Riyadh, ETK brings global expertise and deep local understanding to the sectors driving the Kingdom's transformation — from automotive manufacturing and financial-sector modernisation to the citizen-experience goals at the heart of Vision 2030.

Working in one of these sectors? Let's talk.

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